On October 22, 2025, Robinhood made a big move. The company launched trading for Binance Coin, or BNB. This lets millions of U.S. users buy and sell BNB. It boosts access to crypto for retail investors. Robinhood aims to grow its crypto offerings. BNB powers the Binance ecosystem. Users can use it for fees, staking, and governance.
Robinhood is a popular trading app. It started in 2013. The app focuses on easy stock and crypto trades. No commissions make it attractive. Now, it adds BNB to its list. This comes after adding Solana and Cardano earlier. The launch happened today. It expands choices for American investors. Crypto fans are excited. BNB's listing could increase liquidity.
What is BNB? BNB stands for Binance Coin. Binance launched it in 2017. At first, it was on Ethereum. Then, it moved to its own chain. This is called BNB Chain. BNB Chain is fast and cheap. It supports DeFi, NFTs, and meme coins. DeFi means decentralized finance. Users can lend, borrow, and trade without banks. NFTs are digital art or collectibles. Meme coins are fun tokens like Dogecoin.
BNB has many uses. On Binance exchange, it cuts trading fees. Holders get up to 25% off. Staking BNB earns rewards. This helps secure the network. Governance lets users vote on changes. BNB also works on BNB Chain apps. This includes games and wallets.
BNB's history is strong. Changpeng Zhao started Binance. He is known as CZ. BNB began as an ICO token. ICO means initial coin offering. It raised funds for Binance. In 2019, Binance made BNB Chain. It was first called Binance Smart Chain. Now, it's BNB Chain. This chain rivals Ethereum. It has lower gas fees. Gas fees are transaction costs.
BNB's market cap is huge. Today, it is over $149 billion. That ranks it fourth in crypto. Behind Bitcoin, Ethereum, and Tether. The price is about $1,074 per BNB. It has grown a lot since 2017. The all-time high was higher, but it stays strong. Circulating supply is around 147 million coins. Total supply is 200 million. Binance burns some coins to reduce supply. This can raise value.
Why add BNB now? Robinhood sees crypto demand. In 2025, the market is booming. Bitcoin ETFs are popular. Robinhood added spot Bitcoin ETFs in January. It also offers staking and futures in some areas. For EU users, it has tokenized stocks. In the U.S., crypto is growing. Regulations are clearer. This helps platforms like Robinhood.
The launch boosts BNB. More users can buy it easily. Robinhood has low costs. It claims one of the lowest in the U.S. No fees for crypto trades. This attracts new investors. BNB rallied recently. It hit over $1,000. The listing sparked interest, but price dipped a bit. Still, experts see growth.
Robinhood's crypto list is expanding. It started with Bitcoin and Ethereum. Then added Litecoin and Bitcoin Cash. In 2025, it added more tokens like Aster and Plasma. BNB is a big addition. It connects to Binance's world. Binance is the top exchange. But U.S. users face limits there. Robinhood fills the gap.
What does this mean for investors? Easy access to BNB. They can trade on a trusted app. Robinhood has security features. It stores crypto safely. Users can transfer coins too. This launch could bring more mainstream adoption. Crypto is not just for experts now.
Challenges exist. Crypto is volatile. Prices swing a lot. Regulations can change. Binance faced issues before. In 2023, CZ stepped down. But BNB Chain thrives. It has high DEX volume. Over $2 trillion in trades. This shows strong use.
Robinhood plans more. It launched its own chain in June 2025. Called Robinhood Chain on Arbitrum. It offers stock tokens. Also, perpetual futures. Staking for U.S. users. This competes with Binance.
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