Elon Musk’s Endorsement Sparks Users Deleting Rival Apps for X and Grok

Elon Musk’s Endorsement Sparks Users Deleting Rival Apps for X and Grok
Elon Musk's heart emoji reply to a user's post about deleting apps like Facebook, TikTok, Instagram, Netflix, ChatGPT, and Claude gained over 64,000 likes on Thursday.


A simple heart emoji from Elon Musk has once again created a storm on the internet. On Thursday, Musk reacted with a ❤️ to a post from a user who said they had deleted several popular apps, including Facebook, TikTok, Instagram, Netflix, ChatGPT, and Claude. The user said they now rely mainly on X—formerly known as Twitter—and Grok, the AI assistant built into X.

The post quickly went viral, gaining more than 64,000 likes within hours. Soon, thousands of users started sharing similar stories. Many said they had also deleted rival apps and were spending most of their online time within X’s growing ecosystem.

People praised X for being an “all-in-one platform.” They said they now get news, entertainment, social updates, and even AI-powered answers through Grok without needing to switch between multiple apps. This aligns closely with Elon Musk’s long-term goal of turning X into what he calls the “everything app.”

A Growing Trend on X

Since Musk bought Twitter in 2022, he has been transforming it into a platform that combines social media, video sharing, finance, and AI. X now allows users to post long articles, stream videos, join community chats, and even make payments in some regions. With Grok, X users can also chat with an AI directly inside the app, making it similar to services like ChatGPT and Claude.

This Thursday’s viral moment added new momentum to Musk’s vision. Under Musk’s post, many users commented that they no longer see the need for other platforms. One user wrote, “Why have five apps when X does it all?” Another added, “I deleted TikTok and Netflix. Now I just scroll X for entertainment and use Grok for my questions.”

Musk’s Influence and Fan Culture

Musk’s online influence remains powerful. His simple reactions—like a heart emoji or short comment—often cause major online movements. Over the past few years, Musk’s posts have affected stock prices, cryptocurrencies, and even the direction of online trends.

This latest wave shows the deep loyalty of Musk’s supporters. Many see him not just as a tech leader but as someone reshaping digital life. Fans describe X as a “freer” and “smarter” alternative to traditional social media, claiming it offers more control and less censorship.

Privacy Concerns and Declines on Rivals

The shift also comes as Meta’s platforms—such as Facebook and Instagram—face ongoing criticism over privacy and data tracking. Some users said they left these apps due to distrust in how personal data is handled. Others mentioned being tired of ads and algorithm-driven feeds.

TikTok, too, has seen growing government scrutiny in several countries over security concerns. Meanwhile, Netflix faces competition from dozens of new streaming platforms, causing users to reconsider their subscriptions.

X’s Expanding User Base

As of October 2025, X reports over 600 million monthly active users. This number continues to rise, even as older platforms see slowdowns or small declines. Musk has repeatedly said that X aims to merge social media, news, video, shopping, and AI into one platform. Grok plays a key role in that vision, offering users an interactive way to search, learn, and chat directly inside X.

Some users say they still keep other apps for specific reasons, like family groups on Facebook or professional networks on LinkedIn. But the growing number of people shifting to X suggests a significant cultural change in how users consume media and connect online.

Elon Musk’s one-heart emoji reply may seem small, but its impact was huge. It sparked a wave of digital change, with thousands of users publicly declaring loyalty to X and Grok. Whether this trend will last is unclear, but it once again shows Musk’s ability to move global conversations with a single emoji—and push his vision of X as the center of the online world.

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